Chivas has just announced the release of the Chivas Icon 50th Anniversary Limited Edition as Manchester United gears up for the European Cup.  The 50-year-old whisky celebrates Man U’s 1968 renowned cup victory. The team scored 4 goals during that cup final. For this reason, Chivas has created only 4 bottles to commemorate them.  The Scotch is also the oldest ever to be released under the Chivas Regal brand.

The release of the Chivas Icon 50th Anniversary Limited Edition

Chivas Regal is Manchester United’s “Official Spirits Partner” and plans to release each of the bottles in a unique way. This means fans will not get a hold of this bottle. So disheartening!
The first bottle will be gifted to a passionate Man U fan. Details for entering the draw will appear on Man U’s social media platforms.
The second bottle will be available to the public through an auction with Sotheby’s. The auction will take place between 23 and 30 November. Being the only bottle to be sold, we can expect the price tag to be obviously huge. The proceeds of the auction will go towards the Manchester United Foundation. The foundation helps young people create better lives through educational programmes, football coaching and personal development.
The third bottle is going to be placed in the Manchester United museum. At the end of the season, it will be sold privately. Again, the proceeds will go towards the Manchester United Foundation.
The very last bottle will get showcased at the Chivas Brothers Strathisla distillery in Speyside, Scotland. This distillery happens to be the home of Chivas whisky.
The whisky is very smooth, featuring an intense concentration of sumptuous flavours. It bursts rich notes of vanilla, honey and dark chocolate. The flavours are all balanced by subtle hazelnut influences from the cask. These develop into an exceptionally long, lingering finish. This is all according to Chivas.